Brighton chairman Tony Bloom says finishing 17th is their first season target.
But Bloom also believes it is possible for any club outside the Big Six to do a Burnley.
He said: “Hats off to Burnley, they had a magnificent season last season. They may find it tougher this season with the Europa League, that’s a really tough step.
“But they finished the ‘best of the rest’. They won their league, the league of 14. It’s possible for any of us to do that.
“What Leicester did before that (champions) was a miracle – but what Burnley did was not a miracle. It was a lot of hard work from a well organised side with lots of 1-0 wins. And good luck to them.
“But our feet are very much on the ground. It’s a tougher league now. We’ve got Wolves and Fulham coming up who were two excellent sides last season in the Championship and now both spending a lot of money.
“Three teams go down each season so we can’t think too far. The first aim is 17th and after that anything is a bonus.
“I think we can do better than last season’s 15th but the key is staying in this league – because it’s not easy to get back, even with parachute payments.”